Fortnite and NBA 2K Creators Being Sued
Alfonso Ribeiro known primarily as ‘Carlton’ on the hit show Fresh Prince of Bel Air, is not the latest celeb is upset with Fortnite’s pop culture-influenced dances.
Alfonso Ribeiro attorney, David Hecht of Pierce Bainbridge Beck Price & Hecht LLP, tells us, “It is widely recognized that Mr. Ribeiro’s likeness and intellectual property have been misappropriated by Epic Games in the most popular video game currently in the world, Fortnite.”
He continues, “Epic has earned record profits off of downloadable content in the game, including emotes like “Fresh.” Yet Epic has failed to compensate or even ask permission from Mr. Ribeiro for the use of his likeness and iconic intellectual property.”
These lawsuits may prove to be huge with regards to creative work. Can we copyright a dance move? Or a dance routine? What are your thoughts on this sudden trend to capitalize on monetizing everything?