I. GENERAL PRINCIPLES

Geek Impulse journalists are individually and collectively committed to the highest ethical standards of professional journalism. Their role is to provide readers with reliable, relevant information. To ensure the greatest benefit to readers, editorial policies and procedures will be designed to support this goal.

II. ACCURACY

Accurate, timely news reports and other informative articles are the foundation of The Geek Impulse publication.

Every effort will be made to provide readers with the latest news and to verify questionable information.

Articles will not be shown to sources prior to publication. However, reasonable efforts will be made to ensure information from the sources is factual and in context.

Absolute and timely attention will be given to complaints. Significant errors will be corrected immediately and prominently.

Except for occasional slight grammatical editing that does not alter the meaning or tone of the quotation, statements published inside quotation marks must be exactly as written or spoken. Similarly, photographs must not be electronically or otherwise altered to distort the actual scene.

III. FAIRNESS

Geek Impulse will present balanced coverage of issues. Representatives of all major viewpoints will be given an opportunity to comment during continuing coverage, recognizing the constraints in covering all sides of an issue in each individual article.

Every effort will be made to present news stories in a neutral, objective way, encouraging readers to think about the issues themselves.

IV. ATTRIBUTION

All sources of knowledge will, as far as possible, be disclosed to readers. Wherever practicable, the claims referenced in the articles will be entirely credited to the sources. Our publication will make every fair effort to maintain the integrity of such sources when there is no alternative to using anonymous sources to provide the information needed by readers.

Authorship of articles will be prominently identified, including whether the article was prepared by a staff writer or an outside source. Opinion and analysis will be clearly identified as such, to distinguish it from news reports.

Plagiarism will not be tolerated. If it is discovered that some staff or outside writer has knowingly copied the work of someone else without attribution, the infraction would be publicly noted.

In order not to be confused with editorial content, a promotional copy will be clearly defined and displayed.

V. CONFLICT OF INTEREST

Readers should be confident about stories published on Geek Impulse because journalists have judged them to be of value to readers, not because special interests are promoting the stories.

All actual or apparent conflicts of interest involving writers of articles or columns will be disclosed to readers. For example, a member of a political party who writes political analysis will be identified as a party member.

Journalists with possible conflicts of interest in a subject should avoid writing about that subject wherever practical, and should not be assigned to do so.

Journalists cannot accept any substantive benefit from individuals or organizations they write about. Geek Impulse will not accept free airline tickets or similar donations to assist news coverage. Scholarships and other programs not connected to news coverage, however, may be accepted with senior management approval.

Free lunches, drinks, and similar favors should not be sought or routinely accepted. Geek Impulse staff are to pay their own way. This principle, however, should not be applied to the extreme extent of discourteous or disruptive refusal of normal hospitality, as in joining a farm family for lunch or coffee. Where such normal hospitality is accepted, there should be an attempt to reciprocate.

Business gifts should be avoided, and no gifts may be tolerated other than things of limited intrinsic value like pens. When an employee receives a gift that can not be returned for any reason, it must be signed back to the organization so that it can be donated or otherwise disposed of to an acceptable charity.

Geek Impulse news and business contacts must not be used by editorial staff to solicit prizes for any function or contest.

Editorial staff will not become involved in outside employment that compromises journalistic performance. Articles for non-competitive news media are acceptable so long as Geek Impulse subscribers get articles designed for them and available to them first.

Nothing in this section should discourage journalists from participating in organizations of journalists, or similar professional groups. So long as possible conflicts of interest are fully disclosed, Geek Impulse journalists should be free to develop their professionalism in both personal life and journalism.

Ownership of Geek Impulse shall be noted in or on legitimate business sites and publications. This is done so in keeping with the owner’s policy of encouraging and supporting independent, credible news coverage of Anime, Comic Books, Film & TV,  Science, Technology, Korean Popular Culture, Japanese Popular Culture, and Video Games. Geek Impulse will be treated on the same basis as other news sources.

VI. NEWS SOURCES

Geek Impulse reporters will clearly identify themselves as reporters and will indicate that statements may be published. Journalists will be held to the highest journalistic integrity. Any exceptions, as in the case of special investigative projects, must be cleared in advance with senior management.

Guarantees of confidentiality to sources will be respected, within limits set by law.

VII. OPINION

Selection and editing of reader letters for publication will be done with every effort to preserve the meaning and tone of the original letter.

On the basis of fairness, the value of content, taste, accuracy, grammar, clarity, style, length, and other editorial considerations, our publication reserves the right to edit all articles.

VIII. ADVERTISING RELATIONS

Advertising and editorial operations will be independent. Although total advertising volume necessarily influences the total pages available for editorial copy, the existence or non-existence of individual advertising orders will not influence editorial decisions on writing, selection, placement, or editing of specific news stories and photographs.

Purely advertising features will be clearly identified as such, and reporting staff will not be responsible for preparing material appearing in them. Supplements and features originating in the department will be the responsibility of the editorial staff.

IX. PROFESSIONAL DEVELOPMENT

Geek Impulse journalists would be encouraged to uphold high personal professional standards, to enhance their performance and expertise by means of methods such as reading professional journals, engaging in organizations, attending workshops and taking advantage of other opportunities for professional self-development.

X. FREEDOM OF THE PRESS

Geek Impulse supports the principle of a free press as one of the foundations of democracy and individual liberty.