Fresh off the hills of the premiere of My Hero Academia: Heroes Rising, the announcement of a partnership with Hello Kitty adds kawaii with kicking butt. Hello Kitty Plus Ultra is what we are calling this collaboration.
Sanrio, the global lifestyle brand, and Funimation, the leading global anime content provider and a subsidiary of Sony Pictures Television (SPT), have announced their new product collection featuring a mash-up between pop icon Hello Kitty and characters from the award-winning anime, My Hero Academia. Funimation is releasing My Hero Academia: Heroes Rising as a limited theatrical engagement in both Japanese (English subtitles) and English dub on February 26.
It’s an honor to bring together two Japan-born brands that have inspired fans and audiences worldwide, our collaboration with Funimation is sure to be a hit with both fan-bases as we transform our beloved characters into My Hero Academia superheroes.Jill Koch, Sr. Vice President of Sales and Business Development at Sanrio, Inc.
The enduring appeal of My Hero Academia is that everyone has the ability to be a true hero within themselves, Funimation is proud to team up with Sanrio to bring the inner heroes of its iconic characters into the world in a collaboration we know fans will love.Anna Songco Adamian, Vice President of Licensing and Merchandise, Funimation
The My Hero Academia x Hello Kitty & Friends merchandise will be available starting in March at Hot Topic, BoxLunch, and select specialty retailers. Additional items will debut later this Spring.
Sources: Press Release, Sanrio Twitter