Journey With Geek Impulse Through The New Nintendo Store in Shibuya

Does the new Nintendo Store in Shibuya’s brand new Parco building live up to the hype? We went to investigate. Yep, we waited in line for you at the Nintendo Store in Shibuya!

Getting to the building from the station is easy enough, and the outside of the building is truly a work of modern architecture. The white geometry paired with the green terrace balconies makes quite the impact in the otherwise confusingly colored city.

Nintendo Store in Shibuya Geek Impulse
Journey With Geek Impulse Through The New Nintendo Store in Shibuya 1

It’s a fittingly impressive building for the Nintendo store to be housed in. Going up to the 6th floor by the elevator was even relatively painless, so the crowd management is working well. As you leave the elevator, the popularity of the video games floor really sinks in. There are people and lines everywhere (though they’re very organized), and the shops are all crowded with people taking videos and pictures of the Nintendo Store in Shibuya.

The line for the Nintendo Store was supposedly 1.5 hours. So we checked out the new Pokemon Center first. It was aesthetically pleasing but it lacked any real merch and substance, especially in comparison to the other Pokemon Centers in Tokyo. The thing that caught my eye was the Mario x Pokemon collab merch. I don’t know about you, but everything about it was wrong for me!

We found our way out of there and decided to line up for the Nintendo Store. The line went up the stairs outside which was a beautiful place to wait. The line only took about 15 minutes, even though it said 1.5 hours, and we got in. 

There was an abundance of merch from the major titles; Zelda, Mario, Splatoon, Kirby, Animal Crossing, and some cuter goods that were designed for the store itself. They also have a promotion going on for a free bauble if you spend over 5000 yen. We got Luigi!

There was a section to play the Switch, and if you had a go on Ring Fit and got an A rank you received a free sticker. Overall the shop was a fun experience, but I can’t wait to start seeing more exclusive goods, better range in merch, and more exciting items. The Zelda section was the best overall for my tastes.

If you go and visit, you should also check out the Jump Shop, the Capcom Store, and the Pop-up Digimon store that is all on the same floor! What are you looking forward to seeing most in the Nintendo Store?

Shop information
Pokémon Center Shibuya / ポケモンセンターシブヤ
Address: Tokyo-to, Shibuya-ku, Utagawacho 15-1, Shibuya Parco 6th floor
東京都渋谷区宇田川町15-1 渋谷PARCO6F
Open 10 a.m.-9 p.m.

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