McDonald’s Captures Hearts With A Ramune Milkshake

The new Ramune Milkshake shake will be available from May 20, focused on Japan ‘s favorite lemon-lime soda.

Summer in Japan is characterized by rising temperatures, ice cream and vibrant street festivals (many of which are officially cancelled because of coronavirus). Hydration is super important, of course, and Japan ‘s summer drink of choice is Ramune, a lemonade-like soda usually sold in glass bottles sealed with a marble. The drink is so popular that it even comes in the form of candy carbonated drink by candy company Morinaga.

If you’ve ever been to Japan, you’ve probably come across Ramune, one of the country’s most popular carbonated drinks, which comes in a slim Codd bottle with a glass of marble under the cap. It can be a puzzle for the uninitiated to work out what the marble is meant to be used for, but people in Japan, who have been drinking Ramune since they were young children, know exactly what to do.

The Ramune McShake will only be available for a limited time at branches around Japan, from 20 May to mid-June, and will be sold for 120 yen (US$ 1.12) for a small size and 200 yen for a medium size.

Ramune is widely known for the distinctive design of its bottle, often called Codd-neck bottles after the inventor, Hiram Codd. They are made of glass and sealed with a marble; the codd head is held in place by the pressure of the carbonation in the drink. To open the bottle, a plastic device used to push the marble inward is provided. The marble is pushed inside the neck of the bottle where it rattles around while drinking. Therefore, the drinks are sometimes called “marble soda” outside Japan. While the Codd-neck bottle was once commonly used for carbonated drinks, today Ramune, along with Banta, is one of its very few users.

Sources: Press Release, Entabe, Wikipedia

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