PlatinumGames has created some pretty magnificent stand-out titles by partnering with some major publishers. For the past 14 years, they have given us such titles as Bayonetta and Bayonetta 2, The Wonderful 101, Metal Gear Rising: Revengeance, Astral Chain and Nier: Automata. However, their ambitions are even higher and as a result they received large cash investment from the Chinese Tech Giant Tencent. As a result, they are giving us their first original project named ‘ Project GG. ‘ Let’s be honest, it looks like Ultraman has met Godzilla hence the title of this article.
Unlike any of the games we’ve made so far, it’s going to be a 100% PlatinumGames title. For everything from its setting and characters, to its game design and story, to how it’s promoted – PlatinumGames is in full control.Project G.G. Director Hideki Kamiya
“Of course, that has its downsides, too,” Kamiya said. “We’ll be taking on new risks that we’ve never had to assume before as a contracted developer. Having full control over the IP gives us a ton of freedom, but also a ton of responsibility.”\
Tencent has billions of dollars to throw around like they are in a V.I.P. club, though it is also mostly centralized to the Chinese gaming market place. The largest market in the world of course. The United States has only about 164 million players whereas China has 640 million which is more than double the U.S. population. Everyone wants a piece of that market but the Communist Party of China imposes strict rules on content creators, banning games based on rigid standards of patriotism, violence and sexuality. Doesn’t even matter how good of a blockbuster your game is worldwide, it won’t be the same in China due to its censorship. Activision partnered with Tencent to develop Call of Duty: Mobile, and even though it’s a massive hit around the globe, the game still isn’t available in China.